Snow and ice sports-related derivative consumption, business development is gradually becoming a sizeable.   Snow and ice industry recovering A few days ago, the General Office of the State General Administration of Sports issued a notice, making it clear that the 10th National Mass Ice and Snow Season will be launched in December 2023 and last until April 2024, and the ski market in winter is expected to see a strong recovery. Through the mass ice and snow activities in various forms, with different characteristics and adapted to local conditions, the new style and appearance of China's ice and snow sports during the East Olympic period will be comprehensively demonstrated, and the whole population has ushered in a new boom of participation in ice and snow sports after the Winter Olympics have passed. China's ice and snow industry scale continues to expand, industrial development into the fast lane for China's            Ice and snow sports drive market size（billion）  Snow and ice sports core market size（billion）     National participation In 2021, China's skiing sports participation amounted to 21.54 million, an

The development of the ski industry in China is strongly supported by national policies. Below are some of the key policies: Plan for the Development of Ice and Snow Sports (2016-2025) In 2016, the State General Administration of Sport issued this plan, which aims to promote the development of ice and snow sports, with the goal that by 2025, the number of people participating in ice and snow sports nationwide will exceed 500 million, thus realizing the goal of "driving 300 million people to participate in ice and snow sports".       Guidelines for Promoting Rural Tourism Encouraging the development of rural tourism around ski resorts, promoting local economic development through tourism, and also providing ski enthusiasts with a richer experience. Opinions on Accelerating Snow Sports Emphasizes the importance of ice and snow sports to national fitness and the construction of a healthy China, and puts forward a series of support measures, including the construction of more ski resorts and the training of more ice and snow sports talents.       The 14th Fi